The earthy and understated I/M Perfect color scheme uses pigments discovered in nature, yielding saturated paint colors that hint at a vintage and mildly bohemian spirit. The I/M Perfect consumer has an artisan spirit, valuing products that are made well, produced fairly and styled without excess fuss. Hammered, punched and tooled metals will be prominent in consumer products, interior furnishings and even automtive categories.
This paint color collection features hues that are blended, uneven and nuanced, as well as smoked, tinted and matte. It celebrates the uniqueness and beauty that can be found within so-called imperfections.
Versatility of Wood
Wood also presents an opportunity to explore creativity, craftsmanship and artistic freedom. Chiseled patterns, hand-carved designs, colorful stains and emphasized grains highlight a sense of creativity.
Homes are designed as adaptive, flex-use spaces that provide privacy, convenience and connections to nature. These consumers are deeply connected to the outdoors and wants to be in sight of it at all times.