Born from 1979 through the year 2000, the aptly named Millennial generation became the first full generation of the technological age. An experience driven group, they value not only widespread reach and global influence, but the opinions of friends and social media groups when exploring the design world. As part of our Generational Palettes collection, PPG has curated three color stories to reference when designing spaces for Millennials.
A cohort with a highly creative and entrepreneurial mindset, Millenials are disruptors of industry, authority, convention and tradition.
Perhaps the biggest shift for Millennials when it comes to design is the role and the number of influencers. Prior to the rise of the internet, influencers were primarily senior editors at magazines, specific celebrities, and a handful of elite designers. Today, with a large mistrust of brands, Millennials look to personalities within their cohort group for influence.
Soft, simple neutrals and cool accents reflect a respite from the Millennial propensity for cultural disruption.
The contrast between the paint colors Twinkle Toes and Warrior extends far beyond their names in our Mellow Modernist color palette. These deliberate, quick accent colors stand out against softer accents and frosty neutrals.
These extremes represent the Millennial desire for instant access and immediate gratification.