Scientists have discovered what they say are the world’s oldest colors – and they are bright pinks. The pigments were discovered after researchers crushed more than a billion-year-old rocks found in a marine shale deposit beneath the Sahara Desert, in the Taoudeni basin in Mauritania, West Africa. From the 12th century to the 15th century, brazilwood was the most commonly used pigment for pinks since it was very cheap compared to insect-based color and highly esteemed by medieval painters.

Pink is said to link the heart to the soul as a symbol of love, compassion and kindness in its softer versions.
In its vivid form, it communicates a joyous and playful energy. Follow the evolution of the color Pink below to see beautiful color palettes from the different decades.