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PPG Evolution in Color
White was one of the first colors used in art. The Lascaux Cave in France contains drawings of bulls and other animals drawn by Paleolithic artists between 18,000 and 17,000 years ago. 15th century artists created their white color using lime, calcite or gypsum. Titanium white is the most popular white for artists today; it is the brightest available white pigment, and has twice the coverage of lead white. It first became commercially available in 1921. It is made out of titanium dioxide because of its brilliant whiteness and is used as a colorant for most toothpaste, sunscreen and white paint. White is often chosen as the dominant shade in an interior paint color palette because of the versatility and flexibility it offers to changing the secondary and accent hues. In its purest form, white is symbolic of peace, innocence, clean slates, and goodness. Follow the evolution of the color White below to see beautiful color palettes from the different decades. See More White Paint Colors
Tinted Whites of
The 1960's
The palest of the pastels, spirited enough to suit the color; A happy optimistic palette of the 1960's.
Creamy Whites
The 1970's
The palette of the 1970s expresssed a sense of warmth and earthiness that was giving its whites, yellow and terra cotta undertones
Pure White Space
2019
Pure Whites are transcendent. They are about elegance, simplicity and timelessness.
An Immersive Color Experience
See more of the rich history of color and PPG’s key moments throughout the past 100 years.
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