PPG Paints is proud to announce our 2017 Color of the Year, Violet Verbena. Defying convention, Violet Verbena is a grayed-off, moody purple with a chameleon-like presence, blending ideations of gender, relationships, careers, workplaces, and living spaces.
A Statement of Versatility
“Violet Verbena is at once as nostalgic as it is modern. It’s substantial in a world that can sometimes seem so temporary, luxurious in a harsh world that needs pampering, and introspective and private in an invasive world,” said Dee Schlotter, senior color marketing manager, PPG. “Purple was unanimously selected as the 2017 Color of the Year by PPG’s global color experts for its distinctive qualities. We are seeing this shade of violet on the runway in fashion, and in textiles for the commercial and residential segments.”
Schlotter cited a new era of consumer mindsets as part of the reason that the PPG Paints brand selected Violet Verbena as the hottest color for 2017.
“Consumers now embrace the middle ground between masculine and feminine, young and old, and work and leisure. Violet Verbena’s blending of gray and violet reflects that middle ground,” Schlotter said.
A Growing Trend
Violet Verbena serves as an ideal evolution of the bohemian, gypset (gypsy-jetset) consumer lifestyle that has been trending recently. As this type of consumer shifts in to new attitudes and experiences – they are becoming more mindful, more mystic, and more deeply involved in spiritual exploration and fascinated with cosmic exploration, she said. “Consumers are drawn to the galactic dark colors that combine deep purples, blues and grays to create an intriguing futuristic vibe,” Schlotter said.
PPG’s more than 20 color stylists around the world, each specializing in different markets, collaborate to determine styles and color trends for homes as well as electronic devices and automobiles. The company’s unique position as a color leader in multiple industries enables it to observe and translate emerging global color trends for its customers’ applications – from consumer goods to automotive, from residential to commercial to industrial design.