Color of the Year: Violet Verbena

A grounding violet nuanced with a shade of gray

Color of the Year: Violet Verbena

Violet Verbena is at once as nostalgic as it is modern.

It's substantial in a world that can sometimes seem so temporary, luxurious in a harsh world that needs pampering, and introspective and private in an invasive world. Violet Verbena PPG1169-5 was named Color of the Year as part of our Pendulum color trends.

Reflecting Middle Ground

Reflecting Middle Ground

Consumers now embrace the middle ground between masculine and feminine, young and old, and work and leisure. Violet Verbena's blending of gray and violet reflects that middle ground. It's a moody purple with a chameleon-like presence.

Adaptive and Versatile

Adaptive and Versatile

This is a unique violet hue with a quality that allows it to adapt to surrounding environments and complement a variety of design aesthetics. When paired with dark neutrals, the color unveils gray undertones, but when paired with whites, it reads as a purer purple.

Bohemian Lifestyle

Bohemian Lifestyle

Violet Verbena serves as an ideal evolution of the bohemian consumer lifestyle that has been trending. As this type of consumer shifts in to new attitudes and experiences, they are becoming more mindful, more mystic, and more deeply involved in spiritual exploration and fascinated with cosmic exploration. Consumers are drawn to the galatic dark colors that combine deep purples, blues and grays to create an intriguing futuristic vibe.

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