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Announcing the 2018 Color of the year

 

Start 2018 by dressing your home in the new neutral our 2018 Color of the Year, Black Flame (PPG1043-7). According to PPG color experts, this statement-making black, infused with an undertone of the deepest indigo, evokes the privacy, hope and classic modernism that many consumers crave today. Embodying the spirit of a tailored tuxedo or a little black dress, it is dressed-up, coveted, unapologetic and – most importantly – timeless.

 

What is Black Flame?

“Black Flame acts like a black curtain, allowing your other décor elements to take center stage,” said Dee Schlotter, PPG senior color marketing manager. “It’s a fantastic blend of black and indigo, two classic hues. Black creates the silence we crave in an information-heavy world, while the indigo offers possibility and a deep hopefulness. The blend of two colors makes it incredibly versatile – use it on a statement wall, with a matte finish on a ceiling, with high gloss on a naturally-lit staircase, on cabinets, interior and exterior doors and in many more places. The versatile hue can also provide strength and a modern luxe vibe to spaces with a lot of whites, blush pinks and soft pastels.”

 

 

Choosing the Right Color

Black Flame was unanimously selected by PPG’s more than 20 color stylists from around the world, specializing in industries such as consumer electronics, architectural, automotive and aerospace. These experts study consumer insights, building material trends, décor trends and more to select a color forecast that is reflective of current consumer attitudes.

 

“We’re already seeing retailers reinventing the classic black hue in the form of building materials such as wood flooring, black tile, cabinets and window frames, as well as matte black appliances and décor items,” Schlotter noted.

 

 

“Black is often referred to as the absence of color, but it also signifies a rebirth. It has the unique ability to take away weakness in a space and allow for regeneration to make it even stronger,” she said. “Our societal craving for privacy is the catalyst to being tracked by technology, overworked and pressured to overshare via social media. PPG’s research showed some consumers want to balance this social obligation by hiding portions of their personal life from the public eye, which are reflected in their home décor and paint color preferences.”

 

See for Yourself

To try Black Flame, or any of the 2018 Global Color Trends hues on your walls, use PPG’s new online virtual room painter tool before visiting a paint store or lifting a brush. The tool offers advanced technology to apply any color to an uploaded photo of your own space, browse designer color collections and more.